I consider one of my greatest skills the ability to communicate a vision before it exists, by launching campaigns and generating investment for things not yet built.
5.86
Average ROAS
400+
Wellness Centers Launched
100k
Developed Products Sold
Senior Digital Manager
CHAUVET Lighting
January 2022 - February 2023
Successfully managed multiple brand websites with CRM and e-commerce integration for a global lighting manufacturer. Designed high-impact WordPress websites used to launch multi-million dollar ad campaigns.
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Managed SEO for five flagship sites, boosting organic traffic by 35% from the previous year
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Implemented email marketing strategies for new products via MailChimp, increasing click-thru metrics by 63% within 6 months.
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Generated image a video assets for social media advertising that reached audiences of millions
Senior Digital Marketing Mgr
Strive Health
October 2020 - Dec 2021
Developed a full strategic digital marketing strategy for a national kidney care and dialysis provider. Collaborated with key executives to garner the business and investment of companies like Humana and Google.
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Led an SEO campaign that improved domain authority and Google page rank, increasing organic traffic by 241%
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Generated Sales Qualified Leads at 7x the rate of previous ads via LinkedIn ad campaigns
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Implemented comprehensive email marketing campaigns with open rates above 50%
Marketing Mgr / Designer
iVelocity Marketing
August 2014 - Aug 2020
Developed a full strategic digital marketing strategy for a national kidney care and dialysis provider. Collaborated with key executives to garner the business and investment of companies like Humana and Google.
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Managed paid ads for a portfolio of 100+ independently owned chiropractic and functional medicine centers, driving patient acquisition and establishing scalable marketing standards. Launched hundreds of websites on Wordpress and integrated a CRM to manage leads
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Managed hundreds of B2C new-patient campaigns across Meta (Facebook/Instagram) and Google Ads, growing client portfolio by 28% in year 1
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Built optimized landing pages to maximize conversion and lead quality that generated 5 to 6 figures in business per location
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Designed automated workflows integrated with HighLevel CRM
Marketing Director
UNIFYD TV
February 2023 - February 2024
Managed the development and marketing of a niche streaming TV network with more than 30,000 paid subscribers and millions of free viewers. This network was later acquired by Gaia.
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Developed and maintained video streaming platform and web-based marketing pages with a monthly viewership of 300k+
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Generated creative assets for films, series and interviews that generated millions in revenue
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Created effective marketing campaigns that drove new subscriptions while optimizing retention
Marketing Director
UNIFYD Healing
February 2024 - December 2024
Led Global Digital Marketing & Advertising Strategy for a network of 400+ wellness centers worldwide, driving both brand awareness and local demand generation through PPC Meta and Google ad campaigns. Developed and executed hyper-local SEO strategies leveraging search and social advertising to maximize engagement and conversion.
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Optimized lead management on High Level CRM
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Managed SEM for 400+ local wellness centers across 6 continents
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Established location-centric email automations and email marketing campaigns
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Launched hundreds of successful organic social media marketing campaigns
Marketing Director
The Light System
January 2025 - Present
As Marketing Director for The Light System, I lead the company's marketing strategy, digital growth, brand development, product positioning, and creative direction. I operate across the full marketing lifecycle—from strategic planning and market positioning through customer acquisition, digital experience, product launches, creative development, and performance optimization.
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Develop and lead comprehensive marketing strategy aligned with business objectives, market opportunities, customer needs, and revenue goals
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Establish marketing priorities, campaigns, positioning, messaging, and go-to-market strategies across the customer lifecycle
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Translate business objectives into measurable marketing initiatives, acquisition strategies, and digital experiences
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Identify opportunities for growth through market analysis, customer insights, competitive research, and performance data
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Build integrated marketing programs that connect brand awareness, demand generation, conversion, and customer retention